Boreal Branding

A Natural Evolution

Client: Boreal Resources

Design Brief: To create a brand identity for Canadian Natural Resource company, Boreal who are experts in renewable energy development and hydrotechnical engineering.

The logo mark was created by manipulating an irregular waterdrop form from a ‘b’ for Boreal, iterating and arranging it into a renewable symbol. Encapsulated within the negative space are the turbines of a windmill, thus portraying the core essence of the company of natural renewable energy within a single symbol.